Analytics
Behavioural churn measurement
{{ TODO: EN summary — from the retention problem to the pipeline to the story }}
Context
TODO: EN copy, the business/behaviour investigation.
Measurement framework
TODO: EN copy, turning the problem into something measurable.
Data architecture
TODO: EN copy, the pipeline (dbt / Airflow / layers).
Visual narrative
TODO: EN copy, what the numbers showed and the decision they drove.